Using video to market a business is one of the most popular marketing tactics these days. A quick Google search for “video marketing” pulls up over 1.2 billion results and videos are now integral to keeping up with your competitors and ensuring that your content reaches as much of your audience as possible. If you aren’t using video on your website, you’re behind and you need to implement a strategy to get producing valuable video content right away. Sending out a short monthly email with useful information is a great way to keep people engaged. Here’s an informative blog post on how you can use videos to promote your business online.
Choose the right video hosting platform
Choosing the right video hosting platform is a crucial step toward creating a successful video marketing campaign.
You’ll need a place to host your videos, and you’ll also need to make sure that the platform you choose allows for the optimal distribution of those videos.
If you’re just starting out, one of the best places to host your videos is YouTube. It’s free and easy to use, which makes it an ideal choice for new businesses or individuals who don’t have much experience with video marketing yet. YouTube also has a huge user base—almost 1 billion active monthly users—and it’s easy to share videos via social media platforms like Facebook or Twitter.
If you’re looking for something more professional or if you want more control over how your videos look on-screen (such as adding subtitles), then other platforms like Vimeo might be better suited for your needs. Vimeo offers more customization options than YouTube does, which means it may be better suited for professional brands that want a higher level of customization when it comes to their content creation process (for example businesses that need subtitles).
Create educational or product videos
If you’re a small business and don’t have a lot of money to spend on advertising, it’s still possible to get your name out there. Video marketing is one of the best ways to do this because it allows you to connect with potential customers in a more personal way than just writing about your products on a blog or website.
Educational videos can be particularly effective because they help people learn about your product’s benefits. For example, if you sell an app that helps people create their own websites, an educational video could show them how easy it is to use the app and what features are available in it.
Product videos are also a good idea because they allow viewers to see how your product works. This can help them decide whether or not they want to buy it or not without needing any other information from you first.
If you’re unsure where to start when creating your own videos, here are some tips:
Plan ahead: Before you begin filming anything, make sure you have a clear idea of what you want the final product to look like. Do you want it to be short and sweet? Or do you want something longer that can be used as an ad? Make sure that everything is planned out before you begin filming—this will save time and energy down the line!
Research: If this is your first time creating videos for promotional purposes (or even if it’s not), then research other similar videos online. You’ll learn what works well and what doesn’t work at all when it comes to video content creation!
Edit: After filming is complete, take some time editing together all of your footage into a cohesive whole using an online video editor—this will help ensure that everything flows well together from start to finish
Live stream special events, conferences, and webinars
Live stream special events, conferences, and webinars. Why it works: It’s no secret that people love watching videos online. In fact, it’s estimated that over 80% of internet traffic is video-based. Not only does this make it easy for people to find your content, but it also makes it easy for you to get your message across in an engaging way.
Here’s how to do it:
- Live stream special events, conferences, and webinars. These events are great opportunities to connect with your customers on a personal level and really showcase what sets your company apart from the rest of the pack.
Live streaming allows you to show off what makes your company unique while also having fun and interacting with viewers in real time!
Hosting a webinar gives you another opportunity to showcase your product or service. A webinar is a great way for both prospective customers and existing clients to learn more about your products or services before making any purchasing decisions.
A conference is an event where people from different industries gather together to discuss various topics and share their experiences.
- Create “how-to” videos on topics such as how customers can use your product or service in their everyday lives, or how they can take advantage of certain features within your app or website (i.e., tutorials). These types of videos are great for helping people feel comfortable using new technology or systems that are unfamiliar to them—and they can even help people learn something new about themselves!
Create a video series
Creating a video series is a great way to attract new customers. A series can help your business stand out from the competition by showing off your expertise and highlighting the benefits of using your products or services.
The first thing you’ll want to do is come up with an idea for your series. This can be anything from a short video on how to use a certain product, to an in-depth tutorial on how to build something specific with your tools or materials.
Once you’ve created your first video, you’ll want to make sure it’s easy for people to find it. You can do this by adding links at the end of each video that leads back to your company’s website or social media channels so they can easily find more information about what they just learned.
If there’s one thing we know about audiences today, it’s that people love watching videos online! If you’re not already using them as part of your marketing strategy then now is definitely the time—and this is where we come in! Our team of experts will help you create an engaging video series that will get people talking about what makes your brand special!
Learn how to optimize your videos
Video marketing is a powerful way to reach potential customers, so it’s important to optimize your videos.
There are several ways you can optimize your videos. You can make sure that they’re mobile-friendly and easily accessible on different devices, which will help them reach a larger audience. You can also make sure that they include captions, which will allow people who don’t have sound or who speak another language to still understand what you’re saying.
You should also consider adding subtitles when possible. This will allow for international reach and make it easier for people who have trouble hearing or understanding English to follow along with what you have to say about your business.
It’s also important that you keep the length of your videos reasonable. You can edit and trim videos so that viewers don’t get bored or distracted before they finish watching them all the way through.
Share your videos everywhere
With video marketing, it’s not enough to just create the best possible content. You also need to share your videos everywhere.
There are a lot of ways you can do this. You could upload your video to YouTube and then share the link on Facebook and Twitter, for example. Or you could post it on Instagram and/or Pinterest and then tag the brands or products that are featured in your video. Another option is to upload your video to a platform like Vimeo or Wistia, which will allow you to embed the video on your own website or blog.
You can also use video marketing as part of an email campaign: Create a short video that introduces yourself and what your business does, then include links in your emails so people can watch it right away.
Videos are also incredibly easy to digest—in fact, they get more views on social media than any other type of content! That means that if you use videos in your marketing efforts, you’ll reach more people than ever before.
But there’s more: Video marketing can help you cut down on customer service costs by making it easier for people to find answers online instead of calling in. And because customers who watch videos tend to stay longer on websites and spend more time on pages (since they’re engaged), they’re likely to better lead than those coming from other channels.
Takeaway
If you’re looking for a way to attract new customers, look no further than video marketing.
Video marketing is one of the most effective ways to engage with your audience and build trust, and it’s a great way to introduce your brand to people who’ve never heard of you before. It’s also an incredible channel for nurturing existing relationships with loyal customers and driving sales from existing customers.
Ultimately, when it comes right down to it, every marketer is looking for a way to say the same thing: Video Is Essential. If your website or blog attracts a particular target audience, video can provide all of the enhancements that they might need. Videos are more likely to be shared and embedded and shared. They’re more likely to be bookmarked on websites and included in newsletters. And yes, they’re going to more quickly attract consumers than any other kind of media available now.